Job Description

Rollick Ice Cream

Sales Officer

Odisha, India ·

On-site

SaveSave Sales Officer at Rollick Ice Cream

Meet the hiring team

Barnali Mandal

Barnali Mandal 

3rd+

Senior Human Resources Executive

Job poster

Message

About the job

About the Company -Established in 1989, Rollick is today, amongst the largest manufacturers of frozen dessert in Eastern India, with state of the art manufacturing units in Kolkata . It has a fast growing network of over 500 distributors across the region. Rollick’s product range includes a variety of ready to eat cups, sticks, cones, take home tubs and bulk packs. These products are available in more than 20,000 retail outlets and 600 pushcarts.

Rollick has a unique range of products catering to all tastes and preferences. Selling within a price range of Rs 5-50 for a single consumption pack, the aim is to be affordable by all.

Today, Rollick is present in 15 states and has plans to soon be available pan India.

website : http://www.rollick.co.in

Role Summary

The Sales Officer is a key contributor to driving the company's growth by effectively executing the sales plan and meeting or surpassing assigned sales targets. This role requires a proactive and goal-oriented individual who can build and maintain strong relationships with both internal teams and external stakeholders, ensuring seamless collaboration and adherence to company policies and processes. The Sales Officer will be instrumental in expanding market presence, identifying new business opportunities, and delivering exceptional service that aligns with the company’s standards and values.

Job Responsibilities

• Achieve or exceed sales target assigned
• Conduct market visits as per the PJP
• Ensure that the efficiency and productivity parameters are adhered to
• Promote products to distributors per the company plan/strategy (product focus for the month,
• high value products etc) and the schemes
• Expand presence in market by scouting for new distributors.
• Collect and input data needed by MIS team on a timely basis
• Gather market and consumer trends, and competitor information and share with DM
• Early escalation of any issues to DM on a need basis and to enable DM to take corrective action
• Look for alternative ways to increase sales (e.g. mela opportunities)

• Driving Business through Distributors and Relationship Management with Distributors

Build and maintain strong relationships with distributors. Serve as the first point of contact for the

distributor from communication of schemes, products to stock supply and support in liquidation of

distributor stock

• Communicate schemes and product launches to distributor. Position the product based on the
• company objectives for the period to enable sales per organisation needs
• Ensure that adequate stock is available with distributor.
• Step in and resolve any logistics issues that may arise to ensure adequate supply of products to distributor
• Help distributor grow the business by increasing offtake by retailers
• Ensure company assets are maintained and utilised by distributors (and retailers)
• Retail Expansion & Management
• Increase presence by addition of outlets.
• Promote products and new launches to retailers
• Management of DSMs & PSRs
• Track the performance of DSMs/PSRs
• Guide & motivate them in the market to achieve secondary sales
• Asset Productivity
• Track & increase the productivity of assets given in the market
• Ensure zero infiltration in the assets
• Collaboration
• Liaise with other internal functions such as logistics, accounts for resolving any issues
• Liaise between Retailers and Distributors to solve grievances
• Financial
• Follow up and ensure that distributor orders are placed
• Liaise and follow up with finance to ensure that transactions from distributors are credited
• Sort out issues of damaged products and in conjunction with DM, initiate necessary action (within
• process and limits)
• Identify areas where intervention of DM/ASM may be needed for any financial approvals/
• exceptions and escalate issues early on to DM/ASM

• Others
• Analyse the MIS data to drive insights. Use trends to plan how targets can be achieved.
• Support marketing initiatives (POP, Scheme launch) where needed. Liaise with Marketing for any
• support for marketing infra such as banners.
• Ensure that company assets are maintained by distributors and retailers per the company norms. Documentation of assets
• Provide data to office as & when needed

External Interfaces

Internal Interfaces

• Distributors
• Retailers

• MIS Team
• Marketing
• Logistics
• Finance
• Coldroom Executive

Job Requirements

Educational Qualification and Experience

• Fresher Graduate or MBA

OR

• Experienced candidate - 2+ years of relevant experience. Ideally in the ice cream industry else from beverages, frozen foods or FMCG industry. With a good knowledge of the market

Competencies

Technical

• Knowledge of industry, business, geography & processes
• Computer Skills (Word, Excel)
• Product knowledge
• Market intelligence: Curiosity and the interest to explore market
• Process adherence/Process orientation

Behavioural

• Results Orientation (including planning & driving goals)
• Relationship Management
• Conflict Management & Negotiation skills
• Resilience & Adaptability
• Analytical Skills : Sales Analysis (Performance metrics, ROI)

KRA & KPI

• Target achievement
• Primary target
• Distributor expansion & productivity:
• Distributor acquisition
• Distributor billing efficiency
• Retail expansion & productivity:
• Productive outlets
• Increase in retail outlets
• Product efficiency:
• Driving sales from high MRP products

CTC: upto 4.29lpa

Graduation Mandatory

Two wheeler and license

FMCG Industry experience background only Preferred Beverage

Vacancy For Odisha Head quarter given below

1. Jaypore/Berhampur

2.Bhadrak

3.Sambalpur

4.Cuttack

5.Balasore

Interested candidate please share cv barnali.mandal@rollick.co.in