Job Description

ASKA Equipments Private Limited

Sr. GM/AGM - Government Sales (Defense)

New Delhi, Delhi, India · 1 day ago · 

On-site

Full-time

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SaveSave Sr. GM/AGM - Government Sales (Defense) at ASKA Equipments Private Limited

Meet the hiring team

Prachi Goyal

3rd+

Talent Acquisition Expert with 15 years of experience in India, MEA and APAC | Recruiting Tech company Co-founder | PGDHRM & Master in Psychology

About the job

ASKA Equipment’s Pvt. Ltd. is a leading and renowned manufacturer and marketing organization

in the disaster response equipment and fire & safety technologies industry. Based in Delhi with

manufacturing facilities in Roorkee, Uttarakhand, we specialize in technologically advanced niche

products, including fire, safety, and lighting equipment. Our client base spans government,

industrial, and private sectors across India and international markets.

Role Overview

• The Sr,GM/GM-Sales will manage the existing sales pipeline and drive new

business opportunities, primarily with government clients, PSUs, and defense

organizations.

• The role emphasizes the development of proposals, tendering processes, and GeM

(Government e-Marketplace) interactions.

• The position reports to the Director and focuses on strategic sales and business

growth with a strong emphasis on relationship-building and government

procurement processes.

Key Responsibilities

1. Identifying Customers and Lead Generation

• Market research to identify potential clients within government sectors including

key government agencies and defense organizations like DRDO, NDRF, Army, BSF, etc.

• Developing strategies to generate leads through GeM and direct engagements.

2. Building Relationships with Key Decision-Makers

• Engaging with decision-makers in government and defense organizations.

• Position Aska's products effectively by showcasing technological and

operational benefits.

3. Developing Presentations and Proposals

• Tailoring presentations to specific needs of government and defense agencies.

• Addressing their unique requirements, demonstrating Aska’s value

proposition.

4. Securing Approvals

• Navigating the administrative and financial approval processes within

government bodies to facilitate timely contract execution.

5. GeM and Tendering Process

• Handling GeM submissions and tender processes, ensuring compliance and

preparing competitive bids.

6. Managing Competitor Complaints

• Addressing competitor challenges, using technical expertise to defend Aska’s

position and secure business.

7. Timely Execution of Contracts

• Overseeing contract execution and ensuring project deliverables are met on

time.

• Collaborating with project management and operations teams to resolve

challenges.

8. Revenue Generation

• Managing and expanding the sales pipeline with government clients, PSUs, and

defense organizations.

• Leading business development strategies through GeM, tenders, and direct

relationships.

9. Strategic Business Development

• Analyzing government requirements and emerging trends in disaster

management, fire safety, and rescue operations to position Aska’s products

effectively.

10.Client Engagement

• Extensive travel (up to 15 days/month) to engage with government officials,

clients, and stakeholders.

Qualifications and Experience

• Educational Qualification: Master’s degree in business administration, Public

Administration, or related fields.

• Experience: Minimum 12 years in government relations, business development, or

securing government contracts, especially in sectors related to safety, disaster response,

and firefighting technology in Defense sector

• Proven Success: Strong track record in acquiring and executing government

contracts, especially via GeM and other tendering processes.

Skills

• In-depth understanding of government procurement processes and contract

negotiation.

• Strong networking and relationship-building skills with government stakeholders.

• Exceptional communication and presentation skills for articulating technical

concepts to both technical and non-technical audiences.

• Strategic and results-oriented mindset.

• Ability to build long-term client relationships and influence key stakeholders

effectively.

Additional Notes

• The role demands a strong leadership capability with a focus on government and

defense sector sales.

• Frequent travel and client engagement are essential, particularly with key government

agencies and defense organizations like DRDO, NDRF, Army, BSF, etc.